Which cohort will choose and why

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Question 1. You are marketing fishing gear and you have to choose one of the generational cohorts as your target market. Which cohort will you choose and why?

Question 2. If this is the only information to base your decision on, will you buy an advertisement to advertise Olive Garden restaurant in the AARP Magazine? Motivate your choice.

Question 3. What percentage of Generation Z owns an Amazon Fire Stick

Question 4. What percentage of people owning an Amazon Fire Stick are Millennials?

Question 5. Is the Silent Generation more or less likely than the average population to notice your billboard advertisement for 1% low fat milk? By how much more or less likely? Why do you think this is the case?

Question 6. Which generational cohort is least represented in this study? What percentage of the total U.S. population do this specific generational cohort make up according to this study?

Reference no: EM132644259

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