Which clustering variables would you choose

Assignment Help Advanced Statistics

Reference no: EM132713174

Use the data attached to tackle the "Oh, James" case study at the end of chapter 9 (page 362). Despite potential objections regarding the sample size, which clustering variables would you choose in light of the study objective, their levels of measurement, and correlations?

Given the levels of measurement, which clustering method do you prefer? Finally, carry out a cluster analysis w/ an emphasis on the interpretation of results. Textbook is Mooi, E., Sarstedt, M., and Mooi-Reci, I. (2018).

A Concise Guide to Market Research, 1st edition. Springer

Attachment:- ASTAT_James.zip

Reference no: EM132713174

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