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This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara.
Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different' target group? Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.
MIS 2100: Create a financial portfolio analyzer. Using real data from real securities, show comparative performance measures over time. In addition to analyzing the stock or bond performance, you might include a sheet for the business performance.
provide a visually pleasing presentation which provides an adequate description without overloading individual slides with information.
What are the categories of consumer decision making? What are the types of B2B decision making? What is the level of risk associated with each?How does B2B decision making compare to consumer decision making?What internal and external factors affect ..
Which of the following is NOT a characteristic of customer-driven marketing? Which of the following statements is true about creating customer loyalty and retention? Which of the following is true with regard to strategic planning? Which of the foll..
Consider the customer satisfaction model show below. Explain, why is it important to measure customer expectations as well as actual satisfaction from consumption or usage?Given the proliferation of loyalty programs, how can you differentiate your ..
Consider the toothpaste product presented in your Consumer Behavior/Target Market Report from Module 3, and prepare a Consumer Behavior/Market Analysis Report that covers the following:Explain your product and the demographics and culture of your ..
How-is the info being presented? Does it seem biased in any way, and if so, how does this affect your understanding of the relevance and reliability of this source?
Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage
Give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender etc.
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:Determine the direct impact of marketing for the health care provider you selected.Outline a strategy for the health care provider you sel..
Create a 1,400-word report and include the following information: Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market.
Draw up a research proposal for the city council that will specifically address the question of identifying the quality of the communication processes with employees.
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