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Discussion Post: Marketing
Topic: Targeting Business Customers
A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry.
Which category of business customers could the company target and why?
What is the business need and business problem, What will be achieved by implementing this database
leaders face many hurdles when leading in multiple countries. there are several examples of disastrous public relations
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these compani..
Businesses and products of all types utilize branding as a method of identification. Whether they are a business, health care service or a product; branding through the use of logos and tag lines is part of the marketing/advertising process
Explain Devising Marketing mix and Explain the components of the marketing mix for Kudler's new catering service
Guerrilla Marketing and what type of media does it use and What kind of criticism has the use of Guerrilla Marketing received?
Explain the reasons for the relentless aging of the U.S. population, and discuss some implications this will have on marketing and marketing communications.
What are the conditions for supplying the product? Number, type, size and location of direct and indirect competitors supplying the product or service (including both domestic based and international import suppliers) i.e. What are the supplier al..
What are the main advantages and disadvantages of organic growth compared with growth through acquisition or alliance? Use academic sources and reference your answer using the Harvard system
Then describe two potential communication technology tools you might use in your public health campaign and explain why these tools would be appropriate for your target audience
Do you feel we are going too far with online tracking and data collection. Speak up and make yourself heard (but as a marketer). New York Times Cookie Hypocrisy
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