Which branding strategy is hilton using

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Reference no: EM133340225

Case Study: Read Case 11.2 Hilton Worldwide Expands to New Brands and New Markets then answer the following questions and post your discussion response.

Question: Which branding strategy is Hilton using? Why is this appropriate for Hilton? How does the state of competition among hotels indicate where this category is in the product life cycle? Is Hilton's product mix deep as well as wide? Explain your answer.

Reference no: EM133340225

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