Which brand has higher brand equity

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Reference no: EM133339200

Questions:

A. Between Maxwell House and Folgers, which brand has higher brand equity? Explain its brand equity in words.

B. Between Maxwell House and Folgers, which brand will gain a larger percentage increase in sales from a 1 % increase in its competitor's price? Why?

C. Report the feature multiplier and the display multiplier for Maxwell. Explain their quantities in words.

D. Suppose the marginal costs are $1 for both Maxwell and Folgers. What are the optimal prices they should set, respectively?

Reference no: EM133339200

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