Which aspect of hofstedes model of cultural dimensions

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Question: On a business trip to Brazil, Mark Wolpert, the sales manager for Aqua Electric Inc., a U.S.-based power company, had several meetings with executives from Braz-Power S.A. During each meeting, all of Mark's suggestions for joint venture projects together were quickly rebuffed as being far too risky. His suggestions were based on similar projects his company had undertaken in other countries, but his hosts seemed to be overly concerned about project unknowns even though these preliminary meetings were only intended to be exploratory in nature. Which aspect of Hofstede's model of cultural dimensions would probably be most important to consider in this situation?

Reference no: EM133338761

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