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Which are the two biggest factors in marketing

Assignment Help Marketing Management
Reference no: EM13869485

Question1: The two main support processes in an organization are:

A. production systems and marketing systems.

B. procurement systems and HR systems.

C. financial accounting systems and HR systems.

D. information systems and financial accounting systems.

Question 2: ________ strategies are the short-term goal-directed decisions and actions of the organization's various functional areas.

A. Competitive

B. Coordinating

C. Corporate

D. Functional

Question 3: One of the two strategic decisions most associated with the organization's information system is:

A. optimum equity mix.

B. creating an approved vendor list.

C. selecting the correct marketing mix.

D. the choice of system technology.

Question 4: Designing which of the following systems involves making sure we have the information we need, when the information is needed, and in the form needed?

A. Marketing

B. Human resources

C. Information

D. Financial-accounting

Question 5: If Mr. Carol wanted to introduce high-performance work practices in his organization, which of the following practices would he adopt?

A. Centralizeddecisionmaking

B. Fixedjobassignments

C. Limited communication

D. Self-managed work teams

Question 6: Ms. James has decided to use a computerized order taking and fulfillment system in the new location for her retail shop. She is demonstrating her ability to give attention to which of the following strategies?

A. Marketing

B. Human resources

C. Information

D. Financial-accounting

Question 7: Which of the following is NOT one of Miles and Snow's adaptive strategies?

A. Defender

B. Prospector

C. Cost leader

D. Analyzer

Question 8: An organization's ________ strategies reflect its commitment to and treatment of its employees.

A. procurement

B. corporate

C. HR

D. competitive

Question 9: ________ refer(s) to the process of creating and providing goods and services.

A. Marketing

B. Production-operations

C. High-performance work practices

D. Information system

Question 10: When an organization competes by providing unique products with features that customers value, perceive as different, and are willing to pay a premium price for, it is using a strategy of:

A. costleadership.

B. focus.

C. differentiation.

D. niche.

Question 11: Which are the two biggest factors in marketing?

A. Competitors and pricing

B. Product and competitors

C. Customers and competitors

D. Pricing and customers

Question 12: The marketing mix is commonly known as the

A. 4Ps

B. 5Ps

C. 7Ss

D. 4Ss

Question 13: Which of the following is a possible production-operations management strategy?

A. Selectivespecialization

B. Inventory management systems

C. User positioning

D. Market logistics

Question 14: In Porter's cost leadership strategy, the main goal of the cost leader is to have the lowest ________ in the industry.

A. profits

B. prices

C. costs

D. products

Question 15: One factor that would lead to high-performance work practices is

A. usingcontingentpay.

B. forming problem-solving groups.

C. conductingattitude surveys.

D. All of the answer choices are correct.

Question 16: The role of top-level decision makers in the strategic management process is to:

A. establish the overall operational goals.

B. develop the overall goal that the organization hopes to achieve.

C. establishfunctionalstrategies.

D. supervise line managers.

Question 17: Product design strategies typically involve an organization's ________ functional area.

A. finance

B. R&D

C. accounting

D. HR

Question 18: The ________ strategy is one in which an organization continually innovates by finding and exploiting new product and market opportunities.

A. prospector

B. defender

C. analyzer

D. reactor

Question 19: The ________ point(s) to the strategic issues organizational decision makers need to address in their pursuit of sustainable competitive advantage and high levels of performance.

A. portfolioanalysis

B. distinctivecapabilities

C. strengths

D. SWOT analysis

Question 20: The ________ strategy is one in which an organization continually innovates by finding and exploiting new product and market opportunities.

A. prospector

B. defender

C. analyzer

D. reactor

Question 21: The organization's ability to complete or reach goals is referred to as:

A. efficiency.

B. effectiveness.

C. productivity.

D. stability.

Question 22: Examples of portfolio analyses include:

A. the BCG matrix.

B. the McKinsey-GE stoplight matrix.

C. the product-market evolution matrix.

D. All of the answer choices are correct.

Question 23: The types of renewal strategies include:

A. retrenchmentstrategy.

B. turnaroundstrategy.

C. diversificationstrategy.

D. retrenchment and turnaround strategies.

Question 24: The _______ strategy establishes the overall direction that the organization hopes to go.

A. business

B. functional

C. corporate

D. competitive

Question 25: Related diversification is ________ unrelated diversification.

A. less effectivethan

B. moreeffectivethan

C. just as effective as

D. less profitable than

Question 26: The ________ strategy is one in which the organization maintains its current size and current level of business operations.

A. stability

B. concentration

C. diversification

D. backwardintegration

Question 27: One of the risks associated with a horizontal integration strategy is:

A. a potential violation of antitrust laws.

B. exponentialgrowth.

C. increasedmarketexposure.

D. increase in sales.

Question 28: A business unit with low relative market share and low industry growth rate is referred to as a:

A. dog.

B. cash cow.

C. cat.

D. question mark.

Question 29: Coca-Cola is a ________ organization and PepsiCo is an example of a ________ organization.

A. multiple-business; single-business

B. single-business; multiple-business

C. multiple-business; multiple-business

D. All of the answer choices are correct.

Question 30: The main causes of corporate performance include all the following except:

A. inadequatefinancialcontrols.

B. uncontrollable costs or too high costs.

C. newcompetitors.

D. underexpansion or too slow growth.

Question 31: All of the following are reflective of restructuring efforts except:

A. spin-off.

B. liquidation.

C. reengineering.

D. costcutting.

Question 32: ________ areusually "friendly."

A. Mergers

B. Acquisitions

C. Takeovers

D. Buyouts

Question 33: Which of the following is a type of strategic partnering?

A. Licensing

B. Exporting

C. Joint venture

D. Direct investment

Question 34: A paper manufacturer purchasing a forest of trees is an example of:

A. forward verticalintegration.

B. backwardverticalintegration.

C. product/marketexploitation.

D. productdevelopment.

Question 35: When an organization remains with its core industry, this is an example of a ________ strategy.

A. concentration

B. forward integration

C. backwardintegration

D. horizontalintegration

Question 36: Mr. Wilson, a successful importer of Italian furniture, is considering combining operations by exchanging stock with a competitor, Italian Delights, to create a new store, SupremoItaliano. Which of the following growth strategies is Mr. Wilson following here?

A. Merger

B. Acquisition

C. Hostiletakeover

D. Internaldevelopment

Question 37: One of the major disadvantages of the McKinsey matrix is that of:

A. simplicity.

B. uniqueness.

C. subjectivity.

D. All of the answer choices are correct.

Question 38: Both the product-market evolution and McKinsey matrices have the disadvantage of:

A. simplicity.

B. complexity.

C. individuality.

D. subjectivity.

Question 39: A company like PepsiCo, with a number of business units such as snack foods, beverages, and prepared foods, is referred to as a:

A. single-business organization.

B. multiple-business organization.

C. multiple-line organization.

D. multiple-functionorganization.

Question 40: Developing different uses for a product is an example of a ________ concentration option.

A. product-marketdiversification.

B. marketdevelopment

C. product-marketexploitation

D. productde

Reference no: EM13869485

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