Which are perceived as more credible by customers

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Explain

Types of Media (broadcast, print, out-of-home, digital, branded entertainment)

Paid, Owned, Earned, & Shared Media: What are these? How do they work together? Which are more controlled by the marketer? Which are perceived as more credible by customers?

Media schedules: Continuous; Flighting; Pulsing

Reach; Frequency; Gross Rating Points (GRPs); Run-of-Site (ROS)

Stages in Developing the Marcom Mix

Ways to determine Promotion Budgets

Reference no: EM131782167

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