Which are affective heuristics based on

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Problem: One the first day of class, Grant immediately decided he did not like his accounting professor. This professor was older man, had a pony tail, and wore torn jeans. This did not fit Grants mental image of an accounting professor, or any professor. Grant formed his opinion of his professor through the use of the affective heuristic. Which are affective heuristics based on?

Reference no: EM133654852

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