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Case: One way that the supermarket chain could incorporate farm-to-table principles into its operations while still meeting consumer demands would be to work with local suppliers to stock in-season items. Some benefits of incorporating farm-to-table principles include reducing environmental impact due to decreased shipping distance, boosting the local economy by supporting local businesses, and empowering the community to meet their own needs. Some risks and challenges include smaller farms not being able to supply enough to meet local demand, unavailable items depending on the season, and higher costs associated with sourcing locally.
Data and communication between the supermarket and the farm for success would include information from the farm on when seasonal products are available so that the supermarket can be prepared in their marketing and operations efforts, unexpected decreases in supply that would affect what farms are able to supply, and information from the supermarket on what they expect to supply based on historical consumer demand, the latter two in an effort to manage inventory. Factors and metrics that support applying farm-to-table principles to the supermarket would include current customer demand, potential profits, benefits to local community/environment, and if the quality is comparable to what is currently stocked.
Directions:
In your reply to your peer discussion post, address the questions below:
Also identify opportunities and threats based on possible market targets, including social factors, demographic factors, and multicultural issues.
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