Which air canadas cio and her team had been addressing

Assignment Help Management Theories

Reference no: EM133216915

Based on Karimi-Alaghehband, F., & Rivard, S. (2014). Air Canada: Flying High with Information Technology. HEC No. HEC045 (included in course pack), please respond to the following questions:

Instruction.

Please provide reference of source, use your own word, Don't just copy and paste from source

Question: Managing the information resource of a firm focused both on "engaging with customers" and at competing "more effectively on multiple levels against the low-pricing structures offered by low-cost carriers" entailed many challenges, which Air Canada's CIO and her team had been addressing in multiple ways. How was Air Canada addressing these challenges in 2011?

Reference no: EM133216915

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