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Which ad performed the best in your opinion

Assignment Help Marketing Management
Reference no: EM133199101 , Length: 3 pages.

Assignment: Marketing Worksheet

Part I: Analysis of performance for Round Two

1. Ad Groups

a. For the all the ad groups you used in Round 2, prepare a table in Excel and paste it in your word document. Do not just cut and paste from Mimic Pro. Your chart should have the following headings in it and have the numbers for ALL your cameras:

Ad group Name
# of key words used
Impressions
Clicks
Conversions
Profits

b. Which Ad group performed the best in terms of conversions? Why do you think it performed the best? Which Ad group performed the worst in terms of conversions? Why do you think it performed the worst? In your answers consider your keyword bidding strategy, keyword selection, product margins, and ad content/relevance.Prepare a 3-D column chart in Excel showing your conversions by ad group and paste it in your Word document.

c. Which Ad group performed the best in terms of profits? Why do you think it performed the best? In your answer consider your keyword bidding strategy, keyword selection, cost per acquisition (CPA) product margins, and ad content/relevance.Prepare a Bar chart in Excel showing your profits and paste it in your Word document.

2. Individual Ad performance:

a. Take a screen shot of all your ads and paste them into your document. Make sure your ads are legible. What were your calls to actions? What were your unique propositions?

b. Which ad performed the worst in your opinion?Paste a screenshot of it into your word document. Did the insights page offer any suggestions about what could be improved with your ad? How could you change it for Round 3?

c. Which ad performed the best in your opinion? Paste a screenshot of it into your word document. Why do you think it was successful?

3. Keyword performance

a. For each of your ad groups, identify the two key words overall that performed best in terms of conversions and profits. Why do you think they were successful? Consider bidding strategy and the user's (searcher) perspective.

b. For each of your ad groups, identify the two key words overall that performed worst. Why do you think they were not successful? Consider bidding strategy and the user's (searcher) perspective.

c. Evaluate the overall performance of your keywords. Do you think you need to add more? Why or why not? Do you need to change your bidding strategy? Why or why not?

Part II: Round Three Strategies

1. Tell me what you changed in your Round Three campaign. You should mention keywords, bidding strategy, ad content, and landing page content.

2. Which two new cameras did you decide to sell and why? Be specific. You are required to add two new cameras and if you do not, points will be deducted from your grade.

Reference no: EM133199101

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