Which ad outlets are most effective in increasing sales

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Reference no: EM133551073

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Read Statistical Analysis in Excel. Run a regression analysis on ad budget. Compare the coefficients and see which ad outlets are most effective in increasing sales. Where should Forever 21 invest their ad budget?

Read Installing R Perform a regression analysis on ad budget (extended). Interpret the regression results and identify the advertising outlet (social media, tv, radio) that is most effective in increasing sales.

1) Take a screenshot of the linear regression results.

2) Interpret the results based on coefficient, p-value, and R-squared. Do social media, tv, and radio ads pay off, and why? (100 words)

3) Where should Forever 21 invest their ad budget?

Reference no: EM133551073

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