Whether the executives statement is unambiguously reliable

Reference no: EM13686999

Critically evaluate the following: An advertising executive is heard to say: "Unit sales went up last year by 15 percent when we increased advertising expenditures by 5 percent. Clearly, advertising is very effective. Our advertising budget must be funded at an even larger amount this year."

(Hint: Be sure to address whether the executive’s statement is unambiguously reliable.)

Reference no: EM13686999

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