Reference no: EM133722619

Assessment: Global innovation strategy

The following resources provide you with all the necessary information, instructions and supporting resources required to complete your
assessment task.

You will evaluate and critically analyse the benefits and challenges that follow the globalisation of R&D and innovation activities of firms. Using the learnings from Modules 5 and 6 (and from previous as well), you will comprehensively discuss globalisation of innovation as a strategy used by both emerging market firms and developed market firms (you can choose the origin of the firm for this assessment) as they compete in their domestic and global arena.

You will also critically assess which locations will be most beneficial for your firm to internationalise its R&D units and why? Keep in mind that, depending on whether the firm is from a developing or developed country, the motivations for internationalisation of innovation might be different. Also be very diligent to explain where and why within a specific country you will choose to locate your innovation R&D unit and what type of unit you will establish. Furthermore, you will need to explain what performance advantages you expect to gain from this globalisation activity.

Purpose
The purpose of this assessment is to evaluate and critically analyse global innovation strategies for a high-tech or pharmaceutical company of your choice. Consider this a 'real-life scenario' assessment for which you will draw knowledge gained from Weeks 5 and 6 (and beyond).
Consider the below scenario.

You work as the head of a global innovation strategy in a high-tech (ICT/semiconductor/ electronics - or at least a firm in a high technological sector) firm. You believe the time is right for your company to expand its innovation abroad and you would like to set up three R&D units abroad. The firm has the willingness and the resources to globalise its innovation strategies but it is also affected by the overall economic recession; it therefore needs to plan/thread carefully.

Task details
You will evaluate and critically analyse the benefits and challenges that follow the globalisation of R&D and innovation activities of firms. Using the learnings from Weeks 5 and 6 (and from previous weeks), you will comprehensively discuss globalisation of innovation as a strategy used by both emerging market firms and developed market firms (the choice is yours regarding the origin of the firm for this assessment) as they compete in their domestic and global arenas.

You will also critically assess which locations will be most beneficial for your chosen firm to internationalise its R&D units and why. Keep in mind that depending on whether the firm is from a developing or developed country, the motivations for internationalisation of innovation might be different. Also, be very diligent to explain within what specific country you chose to locate your innovation R&D unit and why, and what type of unit you will establish.

Furthermore, you will need to explain what performance advantages you expect to gain from this globalisation activity. As per the purpose of this assessment (above), you can choose any firm (a real one, the one you are currently employed with or a fictional firm) from Australia.

Instructions

Your report-style assignment should be written in English with structured sentences that conform to academic writing principles and guidelines, with particular attention to correct and thorough referencing of literature and other sources throughout. The vast majority (80%+) of your references must come from high-quality academic journals ranked 3/4/4* on the CABS journal ranking list.

You can structure your report in the following format:

Introduction
• Introduce your assignment's aim and importance and how you will structure your report. By reading your introduction, the reader should be able to get a very good (but brief) understanding of what you will be discussing, how it is structured and a couple of key messages that you want to convey to the reader.

Discuss the benefits and challenges of global R&D and innovation strategies for your chosen firm

• Introduce the company of your choice and set the setting for the globalisation of innovation strategy. Discuss and evaluate the benefits and challenges your chosen firm might face as it decides to globalise its R&D units. Critically evaluate and assess the international location choices you will make

• Where will you locate your innovation and activities and why?

• What specific location, city, economic zone and business cluster will you choose in each country and why?

• What are the benefits and what are the potential challenges of your location choices?

Discuss and appraise how the global innovation strategy will bring value to your chosen firm's overall strategy and enhance its performance
• Thoroughly present and appraise what you expect to achieve by having a global innovation strategy.

• What might be some performance enhancements for your chosen firm? Give examples.

• How does your proposed globalisation strategy fit with the firm's overall strategy and goals?

References
• Use APA7 referencing style in text and in the list of references. For more information, see the Academic Referencing Tool of the Library.

• A minimum of 15 high-quality journal articles references are required as evidence of basic research skills.

• The reference list is not included in the word count. In-text citations are included in the word count.