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Where is your target audience active online

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Reference no: EM133539955

Company: Viventium

1. Where is your target audience active online? Explain the sites and social networks your target audience frequents. Reflect on the personas (Customer, Fan, Influencer). Explain their mobile usage, either based on actual customer data (if you have access) or general data available for your audience demographics.

2. How will you ensure the influencers or brand ambassadors you select are active on the same online platforms as your target audiences? What steps can you take in your influencer or ambassador selection process to ensure there is alignment?

3. How will you use the insights to improve your marketing? Explain how you will use those target audience insights to improve influencer outreach, brand ambassador relations, and general marketing communications.

Reference no: EM133539955

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