Where is the Ford Mustang in the product life cycle

Reference no: EM131936115

Case Assignment 1 - PRINCIPLES OF ACCOUNTING

Assignment Overview - In this case, you will put to use what you have learned about reading financial statements to prepare a PowerPoint slideshow that presents your analysis of the health of a company.

Synaptics is a manufacturer of computer interface hardware such as touch pads and fingerprint interfaces. Synaptics has been identified as among the top 20 small, publicly held companies in the United States. Use the link below to view Synaptics 2016 annual report and financial statements.

Synaptics 2016 Annual Report. (2016).

Case Assignment - Your analysis should address the following questions:

What does this information tell me about the company's performance?

Has the company done well compared with other financial periods?

Has the company exceeded its own targets?

How does it compare with other companies in the same industry?

What are the future prospects of

The firm
The local (national) economy
The global economy
Customers and suppliers
Political reform
Social, environmental, and ethical considerations

Prepare a PowerPoint slideshow of at least 8 slides to present your analysis.

Keys to the Assignment

Your presentation should be professionally prepared, as if you were making a presentation to your boss.
PowerPoint presentations may include voice-overs or other audio.
Use evidence and data from the annual report and specified financial statements.
Stress analysis - simply reporting the data is not sufficient. You must interpret what it means.
Conduct research to assess global, economic, political, environmental, and ethical considerations impacting the company. This should include at least three library resources.
You may also include Internet sites such as Bloomberg, Google Finance, or Yahoo! Finance. Be sure to site any ideas or analysis you retrieve from them in your report.
Include a title page and reference sheet with your assignment submission.
Cite all sources and provide a reference list using APA format.
Presentations should be edited and error-free.
Submit your assignment to TLC by the due date for this module.

Case Assignment 2 - PRINCIPLES OF MARKETING

Assignment Overview - The Ford Mustang as an American muscle car ("pony style variation"), introduced in 1965, was Ford's most successful new car launch since 1927. In 2017, Ford continues to rely on Mustang sales for a significant portion of its revenue. Mustang sales in 2016 achieved a new record, but in the first half of 2017 were disappointing.

Case Assignment - Review the background material. You should use the appropriate analytical tools in addressing the following assignment questions:

1. Where is the Ford Mustang in the product life cycle?

2. Has the market segment and target consumers for the Ford Mustang changed?

3. Is the Ford Mustang positioned correctly for 2017 and beyond?

4. How can Ford adjust the marketing mix for the Ford Mustang to ensure that revenues from the Mustang remain strong and continue to grow?

Keys to the Assignment

Your paper should be 5-6 pages long (not including title and reference pages).
Use at least 3 library resources in your research.
Explain your analysis using terminology and concepts introduced in this module.
Cite all sources and provide a reference list using APA format.
Proofread and edit the paper. The goal is zero errors.
Submit your paper to TLC by the due date for this module.
For instruction on writing papers, citing sources, proper referencing, and so forth, use Trident University's Student Guide to Writing a High-Quality Academic Paper.

Attachment:- Assignment Files.rar

Reference no: EM131936115

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Reviews

len1936115

4/10/2018 3:06:03 AM

Your paper will be evaluated using the criteria as stated in the Case rubric. The following is a review of the rubric criteria: Assignment-Driven: Does the paper fully address all aspects of the assignment? Is the assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements? Critical Thinking: Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis?

len1936115

4/10/2018 3:05:57 AM

Business Writing: Is the essay logical, well organized and well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included? Are paraphrasing and synthesis of concepts the primary means of responding, or is justification/support instead conveyed through excessive use of direct quotations? Effective Use of Information: Does the submission demonstrate that the student has read, understood, and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality sources? Do additional sources used provide strong support for conclusions drawn, and do they help in shaping the overall paper?

len1936115

4/10/2018 3:05:52 AM

Citing Sources: Does the student demonstrate understanding of APA Style of referencing, by inclusion of proper citations (for paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used from the Background page, the assignment readings, and outside research) been included, and are these properly cited? Have all sources cited in the paper been included on the References page? Timeliness: Has the assignment been submitted to TLC (Trident’s learning management system) on or before the module’s due date?

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