Where in the store will the product be sold

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Discuss the place. Your answer has a maximum 50 word count limit. i) Where will your product be sold? Will it be specialty stores or larger retail chains such as Walmart? ii) Where in the store will the product be sold?

- Review the Live Session 1 discussion.

- Consider how your decisions about distribution, or where to sell the product, must be in line with the strategy you described in question 3. For example, if you have decided to sell a new premium organic Greenworks line for Clorox, you may only want to sell it in specialty stores and have its own section near the front of the store with all the new products together.

- Remember, Clorox has a much larger distribution network than Burt's Bees.

- In a discussion about 'place', you will usually decide which geographic regions to sell in. However, this case does not require this.

Reference no: EM133652936

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