Reference no: EM133039518

1. Find 3 products at your supermarket, then collect information for each, analyze how this information is important to the market research process. 

a. Product #1:

• Where in the store was this product located? Entrance, in the back of store? Top, bottom or center shelve? Be specific.
• What other brands are its top competitor?
• How long did it take you to find this product? 
• Do you purchase this product often and can this product be bought online?

b. Product #2:

• Where in the store was this product located? Entrance, in the back of store? Top, bottom or center shelve? Be specific.
• What other brands are its top competitor?
• How long did it take you to find this product?
• Do you purchase this product often and can this product be bought online?

c. Product #3: 

•  Where in the store was this product located? Entrance, in the back of store? Top, bottom or center shelve? Be specific.
• What other brands are its top competitor?
• How long did it take you to find this product?
• Do you purchase this product often and can this product be bought online?

2. Discuss how important is information research to marketers? What are some ways that researchers obtain this information? When you go to a store how do you make certain decision on your product selection? 

3.  Create a customer survey that can assist Starbucks coffee representatives, create a new product that will appeal to the majority including non-coffee drinkers.