Where does the customer fit into overall marketing process

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Reference no: EM133203156 , Length: Wrod Count: 200 words.

Discussion Post: Overall Marketing Process

In addition to the marketing mix (also known as the 4 ps of marketing: product, price, promotion and placement), it can include any or all of these different activities such as: product development, branding, distribution logistics, strategy and planning, customer service, research, public relations, and sales. As we dig deeper, it becomes clear that marketing must be strategically integrated across the entire organization for success.

Class, in your view, where does the customer fit into the overall marketing process?

Reference no: EM133203156

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