Reference no: EM132943289

Problem 1: Merrimack Technologies has recently stopped producing a software package due to scope creep. Of the four options below, which is the most likely reason for their product failure?

Option 1: Overemphasis on incremental innovation development.

Option 2: Avoiding the use of the ready-fire-aim approach in the product development process.

Option 3: The product definition kept changing.

Option 4: Paying too much attention to customer needs.

Problem 2: Services and goods are often arrayed on a scale which ranges from pure service to pure good. Where does counseling (e.g. providing business advice to clients) stand on this scale?

Option 1: Pure service

Option 2: Primarily service and partly a good

Option 3: Primarily a good and partly service