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Question-
Where do the needs of sport organisations and media organisations most 'converge and diverge'?
The key thing here is not to provide a commentary piece about the positives and negatives of a sporting organisation being involved with the media. Sometimes your friend and sometimes your foe (the media orgs). That said, you should talk about that some sections of the media - for example news coverage - is not obligated to support the sports organisation. They may do so to ensure they keep getting stories but they may choose to do stories that sell papers / attract TV ratings etc. that are not aligned with the sports organisation.
With convergence, you are looking for areas where it's a win win. They media outlet gets what they want (for example good content) and the sports organisation gets what it wants (say money or exposure).
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Media and sports needs do have converging interests in outreaching the public, however, still the specific aspects of convergence and divergence are quite different and the article discusses the specific aspects of convergence and divergence relationship with these media and sports domains.The discussion is made in Australian context, however, the inferences are global in nature.
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