Where are data for marketing research obtained

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Reference no: EM131304198

1. Where are data for marketing research obtained? Give examples of internal and external data.

2. What is the difference between probability sampling and nonprobability sampling? In what situation would it be best to use random sampling? Stratified sampling? Quota sampling?

3. Suggest some ways to encourage respondents to cooperate in mail surveys.

Reference no: EM131304198

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