When will companies have more successful philanthropic

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Question: When will companies have more successful philanthropic efforts? When they make sustainability a companywide priority When they allocate more resources to engage in improved philanthropic initiatives consumers care about When the cause is a good fit with the firm's category, industry, customer concerns, and/or location After consumers realize that the company is genuine in its philanthropic efforts and not engaging in window-dressing After a scandal, because philanthropic initiatives demonstrate that the company cares about its stakeholders

 

 

Reference no: EM133572983

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