When using an indirect channel of distribution

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When using an indirect channel of distribution, your sales force is only as good as your channel partners. As the marketing manager for the manufacturer of a new line of specialty teas, what strategy would you use to motivate your channel members to promote your product? Include elements of trade promotion, increasing sales to channel members, and efforts to increase personal selling. Which would be most appropriate for this product? Be very specific and complete in your answer. Justify your answer.

Reference no: EM131280634

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