When they bring different values or profits to companies

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Reference no: EM132146361

1) Please explain in laymen’s terms: TBL, VLC(or CLV).

2) Should companies treat customers differently when they bring different "values" or profits to companies? In other words, low VLC customers deserve less than high VLC customers. Defend your position using class materials and with your own examples.

3) What companies use segmentation strategy? Why? What companies use differentiation? Why? What strategy does the big and Tall store use?

Reference no: EM132146361

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