When should advertiser try to build primary demand

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1. Raising Canes is a restaurant located primarily in the south and the owner is interested in expanding nationwide. Should the owner use an internal marketing research department or hire an outside agency? Why?

2. How does the company ( HBC) use Youtube to create brand awareness and provide customer service for excellent customer experiences. And Why?

3. When should an advertiser try to build primary demand and when should it focus on building selective demand?

Reference no: EM132112085

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