When selling paper products to a b2b market

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Reference no: EM131731506

1. When selling paper products to a B2B market, the paper market would most likely be considered a(n) __________ market.

-horizontal

-normal

-escalated

-stair step

-vertical

2. When evaluating alternatives, consumers tend to use short-cuts to rank their choices by using:

-friends and family

-noncompensatory models

-gut-level instinct

-compensatory models

-swot matrixes

Reference no: EM131731506

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