When preparing an effective strategy

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The purpose of the social media mission statement is to guide what will be published on social media, who the audience (customer) is, and why the audience should engage with the company. If the content of a social media plan does not meet those criteria, then either the statement or the plan should be revised. Remember that the social media mission statement does not depend on the resource, plan, or platform. It is a clear statement of the social media vision, based on the company’s values and purposes. …

A social media marketing manager needs to address several key questions when preparing an effective strategy. These include the following:

What social media networks will best serve my company’s needs? Which platforms will best handle the type of content my company wants to push to its customers?

How can I build the company brand? What causes or issues does the company want to be associated with? Can we partner with other organizations to build brand awareness?

How do I adapt my current resources, and what new resources will I need? This issue will be addressed in detail in Section 12.2.

Finally, how does social media marketing fit into the overall marketing strategy?

Reference no: EM132297344

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