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Question 1.
IKEA knows that many of customers shop and buy on-line, in-stores, and through its catalog, so they should implement ___________________to continue to attract, retain, and build customer relationships.
Crosstab marketing
Database
Mega-channel marketing
Multichannel marketing
Loyalty club marketing
Question 2.
When Nordstrom's offers free tailoring with every suit purchased, it is providing which of the following utilities to its customers?
Time
Form
Personality
Place
Size
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