When marketers conduct environmental scan

Assignment Help Operation Management

Reference no: EM132166627

1. In the U.S., fewer than half of households contain ________, which is down from 76 percent in 1940, significantly influencing marketers’ decision making.

A) married couples B) grandparents C) children D)single adults

2. When marketers conduct an “environmental scan,” they might do which of the following?

A) Investigate competitors’ products, pricing, place, and promotion.

B) Conduct original research on customer needs and preferences.

C) Investigate competitors’ products, pricing, place, and promotion and review the broader economic, political, cultural, legal, and demographic factors impacting the marketing mix.

3. Market researchers often study various influences on consumer buying patterns and purchasing behaviors. ________ are examples of factors that strongly influence consumer behavior.

A) Social class

B) Cultural, social, and psychological factors

C) Motivations and perceptions

D) Subcultures

4. Collecting consumer insights and data can be expensive and time-consuming. Therefore, marketers sometimes make use of ________ such as shopping insights published by third-party companies and data from commercial online databases such as LexisNexis.

A) primary data

B) secondary data

C) consumer data

D) big data

Reference no: EM132166627

Questions Cloud

What is the profit-maximizing quantity of output : The price of factor 1 is $1 and the price of factor 2 is $2. The price of output is $4. What is the profit-maximizing quantity of output?

Explain where you would invest your advertising budget : Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming "sale" or special event for your business.

In what ways did the dispute show there were problems : In what ways did the dispute show there were problems with the WTO mechanisms which need to be resolved.

The challenges of global education : Select one of these three qualities and determine how to meet that challenge in the school district of your choice or another venue

When marketers conduct environmental scan : When marketers conduct an “environmental scan,” they might do which of the following?

What are some of the natural consequences of borrowing money : The world of finance teaches that borrowing money can be a high-risk, high-reward option. Scripture has some passages that seem to clearly warn people.

Consumption of compact discs that resulted was : Then the price of compact discs fell to $8 each. The change in her consumption of compact discs that resulted was

What benefit can monte carlo simulation add to joe : 1. Based on the base case scenario and the two alternative downside possibilities, is this invest- ment economically attractive?

How measurements and evaluations are used : Create a chart that outlines 3-5 assessments for each age group: Birth-Pre-K and K-3. How measurements and evaluations are used

User Account

All Pages