When evaluating the addition of lower-priced handbags

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Reference no: EM132036890

The Fluffy Feather sells customized handbags. Currently, it sells 21,000 handbags annually at an average price of $90 each. It is considering adding a lower-priced line of handbags that sell for $58 each. The firm estimates it can sell 18,000 of the lower-priced handbags but will sell 2,000 less of the higher-priced handbags by doing so. The amount of the sales that should be used when evaluating the addition of the lower-priced handbags is $____________. (Round to whole dollar)

Reference no: EM132036890

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