When evaluating possible brand extension

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1. BigTire Company, a U.S.-based car manufacturer, sold cars to the country of Bealand. Bealand paid BigTire Company in dollars, but in exchange, BigTire Company agreed to spend some of its proceeds from the sale on electronic equipment produced by Bealand. Which type of countertrade arrangement does this example illustrate?

2. What are the three questions to ask when evaluating a possible brand extension? Imagine you have been given the job of extending the Southwest Airlines brand. Propose a brand extension for Southwest Airlines and evaluate it.

Reference no: EM132145869

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