When developing a good promotion blend

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Reference no: EM131369293

When developing a good promotion blend, a marketing manager should ____________.

a. be more concerned with persuading the target customers than informing or reminding

b. determine who the firm is trying to influence

c. realize that the right blend depends more on what customers expect than on what the firm wants to accomplish

d. All of the above are true.

e. None of the above are true.

Reference no: EM131369293

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