When consumers search for service or product

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Reference no: EM132171965

1. There are four key elements in the digital marketing framework. Which element refers to how companies ensure they can be found when consumers search for a service or product?

A. Outbound marketing

B. Inbound marketing

C. Mobile advertising

D. Social media advertising

E. Search advertising

2. __________________ is the most typical way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign.

A. Click-through rate

B. Cost per click

C. Impressions

D. Cost per impression

E. Bounce rate

3. In the digital context, when media or channels are created and controlled by the brand such as websites, blogs, mobile apps, or social presence, this is referred to as the company using ____________________________.

A. owned media

B. paid media

C. earned media

D. social media

E. public media

Reference no: EM132171965

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