When consumers aid their judgments by inferring that brands

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Reference no: EM132214343

1. When consumers aid their judgments by inferring that brands with more frequent ads are high in quality, they are forming _____, which are simple rules of thumb that are easy to invoke and require little thought.

a. support arguments

b. persuasive arguments

c. attributions

d. counterarguments

e. heuristics

2. Which of the following is possible if humor is not tied or related to the offering?

a. Consumers will develop a negative affect toward the brand.

b. There will be a rise in high-involvement offerings.

c. Consumers will restrict themselves from watching witty and humorous ads.

d. There will be an increase in counterarguments related to the brand.

e. Consumers will only pay attention to the humor and ignore the brand.

3. Which of the following is the most likely reason why organizations maintain their own internal auditors?

To interact with customers regarding the organizations' products

To conduct internal training needs assessment

To allocate personnel on specific duties

To monitor the accuracy of financial function

4. Which of the following is a human resources function within an organization?

Incorporation of customer feedback and competitive feedback

Maintenance of the technology in the organization

Marketing of the organization's products

Documentation of periodic performance reviews

5' Actions that are taken out of duty and obligation to a purely moral ideal, rather than based on the needs of the situation, are known as ____.

utilitarianism

virtue ethics

consequentialism

universal ethics

Reference no: EM132214343

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