When considering the investment potential of a franchise

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What are some important steps that should be taken when considering the investment potential of a franchise? what do you think it takes to really have the experience necessary to get involved? Starting with the first point - what kind of knowledge do you think is required in order to really understand the "numbers"? And which numbers do you think are most important - the accounting specifics for the business you are considering, or the macroeconomic information that gives you an idea about where the country is headed in general? Or what about the financial numbers that you will get from a bank, that will provide information about the cost of credit? Which set of numbers? Or is it all of them? And if so, what do you think it takes to get a handle on such a broad range of information?

Reference no: EM131307982

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