When considering new product proposal

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Reference no: EM132220327

1. As a marketing professional, your main role would be to ________.

a- creates advertisments and maintains a professional image for the company

b- identify, satisfy, and retain customers.

c- maintain the companys online presence

d- communicate company messages to customers

2. As a marketing professional, utilizing the marketing concept, which of the following activities would you do first when considering a new product proposal:

a- create an awesome slogan to market the new product

b- seek to fully understand customers needs

c- work with the research and development department to see what innovative products are in developement.

d- redesign the companys website to better appeal to match the latest designs trends

3. An excellent ________ should be clear, compelling and differentiating:

a- company stretegy

b- advertising campaign

c-marketing campaign

d-value propsition

4-The marketing activity that tracks how customers’ needs and wants evolve belongs to which of the following relationship stages?

a- meeting and greeting the aquainted relationship stage

b- providing a satisfying experience realtionship stage

c- sustain a commited relationship stage

d- ending the relationship stage

Reference no: EM132220327

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