When completing strategy matrices

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1. Mathematically, how much more important is a weight of 0.09 compared to 0.07 used in an External Factor Evaluation (EFE) matrix. Why is this concept important in developing strategic planning matrices?

2. Choose the correct answer:

(A) All of the following factors tend to raise barriers to market entry EXCEPT

- Switching cost

- Low capital invesments

- Brand identity

- Economies of scale

- Government Policy

(B) Mathematically, how much more important is a rating of 4 compared to 3 when completing strategy matrices?

- 50%

- 33%

- 40%

- 10%

- 75%

Reference no: EM132092105

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