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1. Mathematically, how much more important is a weight of 0.09 compared to 0.07 used in an External Factor Evaluation (EFE) matrix. Why is this concept important in developing strategic planning matrices?
2. Choose the correct answer:
(A) All of the following factors tend to raise barriers to market entry EXCEPT
- Switching cost
- Low capital invesments
- Brand identity
- Economies of scale
- Government Policy
(B) Mathematically, how much more important is a rating of 4 compared to 3 when completing strategy matrices?
- 50%
- 33%
- 40%
- 10%
- 75%
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