When can a consumer be a critical consumer

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Reference no: EM131920420

Question: 1. How would you define capabilities within a school or business?

2. When can a consumer be a critical consumer? In other words, when does it make sense to focus on consumers such as retail stores, distributors, or buyers, rather than on the end consumer?

3. A critical concept introduced in this chapter was that of the value proposition. Explore two competing products (e.g., RIM's the BlackBerry, and Apple's iPhone). Identify the underlying value propositions present in these products and how this proposition is evident in the resulting products.

Reference no: EM131920420

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