When attempting to put together product and service strategy

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1. Marketing managers face a host of decisions when attempting to put together a product and service strategy. This includes modifying the offering mix, positioning offerings, and branding offerings. Select a real-life product applying each of these decisions that the marketing manager made.

2. Marketing communications serves a host of roles within an organization. Discuss these roles with respect to both pre-purchase and post-purchase phases. Describe a recent commercial or other form of advertising you recently viewed that did not effectively communicate the benefits of the product or service. What could they have done better within their marketing communications?

Reference no: EM132172808

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