When are depth interviews the most highly effective

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1) Say, a manufacture of a brand new product for whiting teeth would like investigate the effects of package design, and label information, on consumers perceptions of the product and their intentions to buy it.

Would you advise the manufacture to use observational research, a surevey, or experimentation? Explain your selected choice briefly.

2) Why might a researcher perfer the use of focus groups over depth interviews? When are depth interviews the most highly effective?

Reference no: EM132222683

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