Reference no: EM132258568

1. Which of the following is FALSE regarding the fourth P of the international marketing mix, known as place, when applied to an international firm?

A. The transportation mode chosen does not involve a trade-off between time and money.

B. The transportation mode selected affects the firm's inventory costs and customer service levels, as well as the product's useful shelf life, exposure to damage, and packaging requirements.

C. It is the process of getting products and services from the firm into the hands of customers.

D. It is more commonly referred to as "distribution."

E. It is selecting the means by which to merchandise its goods in the markets it wants to serve.

2. You have to ship 300,000 washing machines from France to Greece. The price of shipping is a major concern in terms of keeping the pricing low to the buyer, but the buyer is willing to wait longer for delivery in exchange for the lower price. How would you ship?

A. Train

B. Airplane

C. Bus

D. Ship

E. Truck

3. Which of the following is FALSE regarding public relations?

A. It can take a company a long time to overcome botched public relations efforts.

B. Public relations consists of efforts aimed at enhancing a firm's reputation and image with the general public.

C. The impact of good public relations is hard to quantify.

D. Public relations touts the specific advantages of an individual product or service.

E. Public relations can help the firm when it has to negotiate with a host country government for a zoning permit or an operating license, or when it encounters a crisis or unfavorable publicity.

4. Which of the following is FALSE about sales promotions?

A. They focus on wholesalers and retailers.

B. They may be narrowly targeted to consumers and/or offered for only a short time before being dropped or replaced with more permanent efforts.

C. They include the use of coupons.

D. They are inflexible.

E. They may consist of trade fair attendance.