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When a customer buys an item, what are the related

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Question: Recommender System using Association Rules (Predictive Analytics). An Online retail company XYZ (for example Amazon) sells various products and looking to increase its revenue by promoting cross-selling (i.e. selling related or complementary items) opportunities to its customers. The company is looking to apply advanced analytics on its historical transactional data to answer the following business question:

When a customer buys an item, what are the related or complementary items that can be presented to them to promote cross-selling?

Reference no: EM133393119

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