When a company refuses the abandon a preconceived notion

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Reference no: EM131080758

Question 1

In a study of 19 female volunteers from a university campus, those participating in group exercise showed above average weight loss results. Is this study generalizable?

A.Yes, to everyone.
B.Yes, to college age women.
C.Yes, to women.
D.No.

Question 2

In a year long study of randomly selected adult women, those who participated in group exercise lost an average of 10 more pounds than those who did not. Are the results generalizable?

A.Yes, to everyone.
B.Yes, to college age women.
C.Yes, to women.
D.No.

Question 3

Arguments based on analogy offer the weakest evidence.

A. True
B. False

Question 4

In a study, if the two variables are highly and positively correlated, one can be interpreted as causing the other.

A. True
B. False

Question 5

A syllogism is an inductive argument with two premises and a conclusion.

A. True
B. False

Question 6

A hypothetical syllogism is valid if it is in the form of __________.

A.modus ponens.
B.modus tollens.
C.a chain argument.
D.Any of the above.

Question 7

Moral reasoning refers to decisions about what we ought or ought not do.

A. True
B. False

Question 8

___________ believed that morals are universal, not relative.

A.Bentham
B.Gilligan
C.Kohlberg
D.Kant

Question 9

___________ believed that moral decisions are those that produce the most benefit and the least pain for the greatest number of people.

A.Bentham
B.Kohlberg
C.Gilligan
D.Kant

Question 10

Moral dilemmas exist when there is a conflict between moral values.

A. True
B. False

Question 11

An automaker's car was just named number one by J.D. Power & Company. According to the SWOT model, this is an example of a _______.

A.Strength
B.Weakness
C.Opportunity
D.Threat

Question 12

A utility company's energy generation facilities were built in 1962. According to the SWOT model, this is an example of a _______.

A.Strength
B.Weakness
C.Opportunity
D.Threat

Question 13

An investment bank is facing increased Security and Exchange Commission (SEC) regulation. According to the SWOT model, this is an example of a _______.

A.Strength
B.Weakness
C.Opportunity
D.Threat

Question 14

A pharmaceutical company finds that the fastest population growth is occurring in the 65+ age group. According to the SWOT model, this is an example of a _______.

A.Strength
B.Weakness
C.Opportunity
D.Threat

Question 15

A retailer hears that a national pandemic is declared. According to the SWOT model, this is an example of a _______.

A.Strength
B.Weakness
C.Opportunity
D.Threat

Question 16

Surveys, focus groups, and experimentation are all types of marketing research .

Question 17

When a company refuses to abandon a preconceived notion that is shown to be erroneous, it may be exhibiting confirmation bias.

A. True
B. False

Question 18

The SWOT strategic model helps companies (re)position to _____________.

Question 18

A.take advantage of opportunities.
B.leverage strengths.
C.guard against threats.
D.All of the above.

Question 19

The average American is exposed to _________ ads per day.

A.300-350
B.600-625
C.100-150
D.800-900

Question 20

Increasingly sophisticated advertising ___________.

A.leads to deceptive techniques.
B.persuades people to buy things they may not be able to afford.
C.requires more critical thinking by consumers.
D.a and b
E.b and c
F.a and c
G.None of the above.

Question 21

For the majority of the population, newspapers are still the primary source for the news.

A. True
B. False

Question 22

News organizations reliably present objective and unbiased coverage of events.

A. True
B. False

Question 23

Social networking sites are __________.

A.used by potential employers.
B.used by law enforcement.
C.used by identity thieves.
D.a and b
E.b and c
F.a and c
G.a, b and c

Question 24

Corporations spend more money on lobbyists than any other entity.

A. True
B. False

Question 25

_________ notion of the __________ is fundamental to the US Constitution.

A. Hobbes' ..... state of nature
B. Kant's ..... categorical imperative
C. Bentham's ..... utilitarian calculus
D. Locke's .....social contract
E. None of the above.

Reference no: EM131080758

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