Wheel of fortune markets her identity to advertisers

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Vanna White, hostess of “Wheel of Fortune,” markets her identity to advertisers. Without White’s permission, Samsung Electronics America, Inc., attempted to use White’s identity. An ad for Samsung depicted a robot, dressed in an outfit resembling White’s and posed next to a game board that resembled the “Wheel of Fortune” set, in a stance for which White is famous. What can White sue Samsung for and will she win?

Reference no: EM131686113

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