Whats your opinion, There are other channels, discounters

Whats your opinion

Assignment Help Marketing Management

Reference no: EM133343111

Question: Mondelez International is one of the largest snack companies with global net revenue of 25.9 Billion and net earning of 3.4 billion in 2018. It operates in more than 80 countries and sells its products in over 150 countries around the world. Mondelez International change their distribution channels and marketing messages based on a target country by provoking shifts in mindset and behaviors. The newer are operational improvement for Mondelez is digitalization, which includes optimization of their food supply chain operations, delivering consumer-centric digital marketing, or achieving omni-channel excellence. There are now different types of oreos you have the oreos that are thin for people who need to eat less calories or just a smaller portion of a cookie. There are oreo bites, rolls, ice cream, yogurt and brownies. All of the different types of cookies reach different people groups. From the toddlers, to the adolescent, and the adults. Covid effected the shifts in the consumers buying around the world. There are other channels, discounters in Europe, traditional trade in emerging markets aned clubs and c-stores in the U.S.

what's your opinion?

Reference no: EM133343111

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