What''s one thing you did improve for each campaign

Assignment Help Marketing Management

Reference no: EM133706699

Discussion Post: Investigate an Innovative Social Media Marketing Campaign

Instructions

You're the social media marketing manager for a beverage company, and the Chief Marketing Officer (CMO) has given you the responsibility of developing a social media campaign for a new product launch. The CMO wants you to find two new beverage marketing initiatives that have been successful recently. You will identify the two other examples to compare and contrast.

1) For each example, list 3-5 highlights of the campaign that should be brought into your social media campaign.
2) Why was the campaign successful?
3) What's one thing you'd improve for each campaign?

Reference no: EM133706699

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