Whats likely reason for his ad not being frequently display

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Question: Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed? Users may be misspelling his keywords. He hasn't supplied a link for the ad. He has too much information listed in his ad assets. His bid for the ad is too low.

Reference no: EM133616739

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